Video production has become the cornerstone of social media marketing, offering a way to create highly engaging content across platforms like Facebook, Twitter, YouTube, and TikTok.
In today’s digital world, marketing companies use video production as a key aspect of advertising, with 91% suggesting they use it as their most important marketing tool. Given that video lengths are not static, lots of variables contribute to this, such as Target Audience, Platform, Topic and more.
Get more eyeballs!
Meta (Facebook and Instagram) are a leader in video content consumption, with a staggering 8 billion video views daily. This incredible number underscores the importance of using Facebook’s platform to reach customers through both organic content and paid promotions.
Even small businesses can make a big impact by developing a strong video content strategy, leveling the playing field with larger brands.
Posting videos on social media not only starts conversations with your audience but also enhances your brand’s image. According to Axonn Research, 70% of people view brands more positively after watching their videos online.
Social media allows brands to connect on a personal level, building credibility and fostering trust. Videos are not only watched but also shared, expanding your reach far beyond your initial audience.
Creativity is key for results
Click-Up, AI-powered workplace communications platform, had low brand awareness and didn’t have a paid ad strategy in their digital marketing campaign. They worked with a digital marketing specialist and developed a video campaign to target their audience.
They experienced a 24% increase in lead submissions. LinkedIn is their main touchpoint for Tier 1 and 2 leads, and search and videos is the driving force behind closing high-value accounts.
This highlights the power of creative video strategies in driving engagement. As the saying goes, “Creativity always wins over production costs.” Businesses that invest time, energy, and creativity into their video content are more likely to achieve their desired results.
Videos are sales funnel monsters
It’s been well-documented that videos are effective in converting viewers into customers. Statistics show that 64% of users are more likely to buy a product online after watching a video about it.
Given this trend, content creators must incorporate videos into their strategies. Social media platforms like Facebook boost organic reach for video content, while tools like Periscope and Snapchat make it easy to create and share videos with targeted audiences.
By distributing your videos online, you gain valuable insights into your audience. Using sponsored video ads, you can directly target potential customers, increasing your chances of generating leads.
Videos Production Enhances Conversion Rate Optimization
Landing pages with videos see up to 800% more conversions, according to FunnelScience. This makes sense, as videos engage visitors, provide clear explanations, and help persuade them to take action.
MCB reports that up to 89% are convinced to make a purchase after watching a video.
A Video is heard and … more importantly… remembered
Forrester Research offers an interesting perspective: if a picture is worth 1,000 words, then a video is worth 1.8 million. This illustrates the immense power of video to communicate complex messages efficiently.
With a well-crafted video production, a company can explain its unique selling points and attract customers with ease.
Videos are now everywhere, and their influence is undeniable. People are scrolling like crazy!
If your business isn’t utilizing video marketing, you’re missing out on a crucial opportunity. Videos are the future of content marketing, and with the widespread availability of smartphones and internet access, you can outpace your competition with a robust video strategy.
Need help getting started? Contact us today at EM Productions to develop the perfect video production marketing strategy to boost your leads and sales.